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[personal profile] llcoolvad
Just watched all 62 Superbowl ads (oy. It's hard sometimes to have the completist disease) and was not overly impressed. You could see the money they poured into them; high production values etc. But not a lot of creativity. They boiled down into three categories: a. not even remotely funny or entertaining, b. cute, and c. made me giggle a little.

Most of the a. types were trying way too hard. Guy gets hit by a bus, throws a snow globe at someone's crotch, gets electrocuted, gets thrown out a window, stuff like that. There's no surprise anymore with that stuff, it's not dangerous, and it's just not funny. Maybe if you're lit on half a case of Bud you might laugh, but seriously? And a couple of hot chick ads, and some focus on partying ads. And most of the football-themed ones were a bust, too (except Usama Young, that was kinda cute). Even the Heroes crossover was dumb. And the ballet dancing football player SoBe ad was just stupid (I hate all their ads, anyway). Did. Not. LOL.

b. types were mostly animal ads, kids, or nostalgia. Budweiser with the Clydesdales (all three were winners; Stick, Circus, and especially Generations). Pedigree Crazy Pets. The GE ads are always great (they have a really specific feel to them, too. It's gotta be the same ad company. Whoever they are, they're pretty good). Classic Coke Avatar. Pepsi Generation. Coke Heist was my personal fave out of this batch, though. Nicely done, great Peter and the Wolf music!

c. types are of course the decent shock/amusing ones. I liked the Teleflora Talking Flowers("no one wants to see you naked!"). I thought Conan did a great bit with the "vroom vroom party starter!" one. And Monster.com ads are generally funny anyway, but the Need A New Job moose butt was in particular pretty good. I liked Alec Baldwin as an alien mushing our brains with Hulu, and I loved seeing MC Hammer and Ed McMahon pimping Cash4Gold. But my favorite out of this batch was definitely Careerbuilder.com Tips — repetition is ALWAYS funny. And that's how I feel everyday. At least the screaming part.

I forgot two other categories this year: d. movie trailers (which were pretty good on the whole, but there were so many!), and e. too cool for the night, which was exactly one entry —Jason Statham in Audi Chase. Awesome! He can do no wrong, anyway.

So there were a few good ones, but in general they were pretty lame. Nothing new, nothing shocking. I still think the best Superbowl ad ever was the post-op Holiday Inn one, but after that got pulled I guess we'll never see another shocking one. Sigh!

"Bob? Bob Johnson?"
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